Schreiner University BFA Communication Design Blog

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Animatus: Get Inspired- Cute baby animals?

Do you ever feel a little guilty when you’re working on a project and you find yourself getting distracted by videos of kittens on the internet? Well don’t! You’re actually doing yourself a favor! Check out this study:

“A team led by Hiroshi Nittono had 48 male and female students perform a visual task where they were asked to look for double digits in a series of random matrices with numbers. The students were asked to give as many accurate responses as possible in three minutes. Then, the students looked at pictures before doing the task again. One group looked at cute baby animals, another at less cute adult animals, and a third at pleasant-looking food.”

 It turns out that the group who looked at baby animals did a lot better on the task when they went back to it! By why did this happen? The idea is that people had a more positive feeling after looking at the cute animals, which made them more focused and concentrated. So are you stuck and not feeling creative or productive? Take a little break and check out these cuties!

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This entry was posted on 11/29/2012 by in Inspiration and tagged , , .
November 2012
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